Smart design means your spending is lower and the time to deliver works is shortened but you achieve better results. It's like a film produced by the best CG can't outperform a film created by camcorders, and it often happens. That means there are always opportunities for small business.

As technology is more accessible to almost everyone, the users themselves produce posts, pictures, photos, videos and events to construct their own culture. The content in all sorts of media channels is enormously decentralized and diversified. The tastes in digital era aren't controlled by big corporates or big agencies. That means a smart idea can have impacts.